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What is Launching?
Launching refers to beginning, introducing, or putting into operation something new, such as a product or a service. Once you have created a great business or product, if you want to be successful, you need to take steps to plan and execute a well-timed, memorable launch that will bring your product to the attention of your potential customers.
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Why is it important for entrepreneurs and businesses?

A well-planned launching process of a new product or service is crucial to attain the success of your business. Its objective is to generate attention for the company, which can lead to a larger costumer base. Therefore, the reputation for developing industry-changing products and services, and bringing them to market should be done in a smart, strategic, and most effective way.

Do you want to learn more about the concept behind?

| Course title | Objective | Author | Link | | ------------ | --------- | ------ | ---- | | Product Design: How to Launch Successful Products | Develop a creative vision and tactics for a successful launch in the marketplace. Receive practical tips for working with stakeholders, manufacturers, and marketers.<br><br>Learn how to successfully negotiate the tension between your initial concept and practical outside forces.<br><br>This class is especially geared towards those with an interest in launching their own products | Joey Roth | [https://www.skillshare.com/classes/Product-Design-How-to-Launch-Successful-Products/1973712072?via=search-layout-grid](https://www.skillshare.com/classes/Product-Design-How-to-Launch-Successful-Products/1973712072?via=search-layout-grid) | | How to develop and launch new products | Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. It is a unique course which enables to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success. | Luis Rodríguez Baptista | [https://www.coursera.org/lecture/brand-management/1-5-how-to-develop-and-launch-new-products-r5gNZ?redirectTo=%2Flearn%2Fbrand-management%3Faction%3Denroll](https://www.coursera.org/lecture/brand-management/1-5-how-to-develop-and-launch-new-products-r5gNZ?redirectTo=%2Flearn%2Fbrand-management%3Faction%3Denroll) | | Launch Your Online Business | - Gain an understanding of different business models<br><br>- Learn strategies for naming their business<br><br>- Create customer personas<br><br>- Create their brand identity<br><br>- Create their Unique Value Proposition and learn how to make their business stand out from their competitors<br><br>- Know every step needed to build their website including best practices<br><br>- Production do's and don'ts for copywriting, photography and video<br><br>- Have a pre-launch checklist and website maintenance<br><br>- Gain foundational knowledge of marketing and pr<br><br>- Create a Pitch Deck about their business that they can deliver to potential partners and investors | Joann Decollibus | [https://www.coursera.org/learn/launch-online-business](https://www.coursera.org/learn/launch-online-business) |
How digital tools can help you?
There are plenty of free courses on Launching. To learn more, we recommend you consulting:
Click here to see all the tools
Product Launch
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Weblium

Weblium is an easy tool that allows you to create a modern landing page in a very short time, without any coding or designing knowledge and for free. You can use it to promote your business and create online stores, portfolios or CV websites. It allows to edit just one layout and it adapts to any device and screen size automatically. The built-in AI Design Supervisor will keep a seamless design regardless of the changes that are made. There are 200+ ready-made blocks & templates and design schemes that can be changed in one click.

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Product Launch
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Wordpress

WordPress is open-source software allowing to create a website, blog, or app. It has a large catalog of plugin and themes. WordPress was originally created as a blog- publishing system, but has evolved to support other web content types including more traditional mailing lists and forums, media galleries, membership sites, learning management systems and online stores. WordPress is used by 41.4% of the top 10 million websites as of May 2021.

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Product Launch
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Google Worksapce

Google Workspace is a collaboration platform designed to help businesses of all sizes create custom business emails, record meetings, and reserve conference rooms. Key features of the platform include noise cancellation, in-domain live streaming, attendance tracking, compliance management, team messaging, voice/video conferencing, shared calendars, and more. It also lets administrators edit and share documents, spreadsheets, and slides across teams in real-time. Google Workspace consists of: • Gmail, Contacts, Calendar, Meet and Chat for communication; • Currents for employee engagement; • Drive for storage; and • the Google Docs suite for content creation.

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Product Launch
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Wordpress

WordPress is open-source software allowing to create a website, blog, or app. It has a large catalog of plugin and themes. WordPress was originally created as a blog- publishing system, but has evolved to support other web content types including more traditional mailing lists and forums, media galleries, membership sites, learning management systems and online stores. WordPress is used by 41.4% of the top 10 million websites as of May 2021.

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Product Launch
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Product Hunt

Product Hunt is a community where entrepreneurs and creators share products, and then other users check them out and rate the best ones. The site includes a comment and voting system. The products with the most votes rise to the top of each day's list. If the product is launched successfully on Product Hunt, it can get thousands of subscribers and customers. The site also includes a daily email list for top tech products, as well as games and books.

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Product Launch
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Namerobot

NameRobot is the do-it-yourself way to find a new name. You can find a name quickly and easily, whether it is for a company, a product, or another project. NameRobot's company name generator is powerful naming tool that helps finding and checking creative name ideas for business or brand. It is based on sophisticated grammatical rules for accurate and individual results. It is very easy to use - it requires to enter few related words, and several name suggestions are presented.

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Product Launch
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Google Worksapce

Google Workspace is a collaboration platform designed to help businesses of all sizes create custom business emails, record meetings, and reserve conference rooms. Key features of the platform include noise cancellation, in-domain live streaming, attendance tracking, compliance management, team messaging, voice/video conferencing, shared calendars, and more. It also lets administrators edit and share documents, spreadsheets, and slides across teams in real-time. Google Workspace consists of: • Gmail, Contacts, Calendar, Meet and Chat for communication; • Currents for employee engagement; • Drive for storage; and • the Google Docs suite for content creation.

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