Why is it important for entrepreneurs and businesses?
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Getting an overview of competitors’ work enhances understanding of the market segment you aim to grow in. SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors' top traffic sources, referring sites, social traffic, and top search keywords. With the free basic version of SimilarWeb you can get a good first insight of the market and what competitors are doing. For a well-founded CI analysis, one should therefore think about a PRO account.
Hotjar is a tool that reveals the online behaviour and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates, allowing you to improve your digital marketing strategy. With Hotjar you can follow and build on user behaviour and experience: clicks, taps, scrolls, mouse movements. In addition, you can use heat maps to understand the hot and cold spots on your site, which will allow you to place the messages you want to communicate in the right place, according to their priority, so that you can “guide” them.
Google Forms is a free survey tool. It allows you to collect information from users through customised quizzes or surveys. You can then link the information to a spreadsheet in Sheets to automatically record responses. The spreadsheet then populates with the answers from the quiz or survey in real time. This makes Google Forms one of the easiest ways to save data directly into a spreadsheet. With Google Forms you can launch surveys, create registration forms or quizzes with a simple online form and embed them in websites for user feedback. \ Since Google Forms is an online tool, you can share forms and collaborate with multiple people on the same Google Form in real time.
Figma is a web-based graphics editing and user interface design app. The tool is useful for a number of graphic design works: from wireframing websites, designing mobile app interfaces, prototyping designs, crafting social media posts. Figma can be used online, easily accessible. Cloud Storage is available. All unsaved files are automatically saved in drafts. The tool is useful for team collaboration, it is possible for more editors to work on a project at the same time. Editors can also comment directly, allowing remote discussion.
Justinmind is one of the most popular prototyping and wireframing tools for prototyping web and mobile apps. It also offers collaboration, interaction and design options. Software prototypes and wireframes created with this tool can be shared and tested on mobile devices. The prototyping tool also generates HTML for entire prototypes. Justinmind is highly customisable and does not require major technical skills to be used.
MockFlow is an online wireframe software for designers to quickly and efficiently build clean looking interface mockups. It provides users with a large library of mockup components, icons, stickers and other shapes. MockFlow makes real-time design collaboration easy with its built-in sharing feature and team chat.
Getting an overview of competitors’ work enhances understanding of the market segment you aim to grow in. SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors' top traffic sources, referring sites, social traffic, and top search keywords. With the free basic version of SimilarWeb you can get a good first insight of the market and what competitors are doing. For a well-founded CI analysis, one should therefore think about a PRO account.
