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What is Minimum Viable Product?
The Minimum Viable Product (MVP) is the version of a product or service with essential features, sufficient to be used and validated by the first customers. It allows you to learn about your customers’ needs before proceeding with the development of the final product. The MVP term was created in 2001 by Frank Robinson, co-founder of SyncDev, to denote the product with the highest ROI (Return on Investment) in relation to risk.
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Why is it important for entrepreneurs and businesses?

The Minimum Viable Product is the cornerstone of the business idea validation process, as it allows, without incurring high costs and time-consuming procedures, to avoid creating a product or service that the market does not demand, or that does not effectively solve any real problem. The latter is one of the main reasons why start-ups fail! The Minimum Viable Product allows you to optimise the path a start-up takes to succeed.

Do you want to learn more about the concept behind?

| Course title | Objective | Author | Link | | ------------ | --------- | ------ | ---- | | Minimum Viable Product | - Define MVP<br><br>- Short analysis of case studies <br>- Steps for developing MVP | Young Entrepreneurs Teaching Initiative | [http://www.yetierasmus.eu/course/young-entrepreneurs/lessons/minimum-viable-product/](http://www.yetierasmus.eu/course/young-entrepreneurs/lessons/minimum-viable-product/) | | Creation and partial analysis of MVP | This short course provides you:<br>- Definition of MVP<br>- MVP tools<br>- Additional learning resources on MVP | Erasmus+ W.R.I.T.E project | [http://erasmus.cfiformazione.it/pluginfile.php/132/mod_resource/content/3/html5.html](http://erasmus.cfiformazione.it/pluginfile.php/132/mod_resource/content/3/html5.html) | | Launching the Imperfect Business- Lean Startup | This mini-course will help you understand what an MVP is and why companies don’t need to have a perfect product to launch; you will better understand pivoting and when it is necessary. | LibreTexts | [https://biz.libretexts.org/Sandboxes/Team_Sandbox%3A_PGCC_MGT1010/MGT_1010/05%3A_Book-](https://biz.libretexts.org/Sandboxes/Team_Sandbox%3A_PGCC_MGT1010/MGT_1010/05%3A_Book-_Entrepreneurship_(OpenStax)/5.10%3A_Launch_for_Growth_to_Success/5.10.02%3A_Launching_the_Imperfect_Business-_Lean_Startup)*[Entrepreneurship](https://biz.libretexts.org/Sandboxes/Team_Sandbox%3A_PGCC_MGT1010/MGT_1010/05%3A_Book-_Entrepreneurship_(OpenStax)/5.10%3A_Launch_for_Growth_to_Success/5.10.02%3A_Launching_the_Imperfect_Business-_Lean_Startup)*[(OpenStax)/5.10%3A_Launch_for_Growth_to_Success/5.10.02%3A_Launching_the_Imperfect_Business-_Lean_Startup](https://biz.libretexts.org/Sandboxes/Team_Sandbox%3A_PGCC_MGT1010/MGT_1010/05%3A_Book-_Entrepreneurship_(OpenStax)/5.10%3A_Launch_for_Growth_to_Success/5.10.02%3A_Launching_the_Imperfect_Business-_Lean_Startup) | | Building Minimal Viable Product with Michael Seibel \| Decode Academy UC Berkeley Course Fall 2020 | This course will give you:<br>- Introduction to MVP<br>- Presentation by Michael Seibel, founder of Twitch<br>- Issues and accelerators in the start-up field<br>- Struggles of building a start-up<br>- Practical examples (Airbnb, Dropbox..) | Decode <br><br>Youtube | [https://www.youtube.com/watch?v=m4isFputh68&ab_channel=Decode](oembed:https://www.youtube.com/watch?v=m4isFputh68&ab_channel=Decode) | | Minimum Viable Product and Pivoting: Crash Course Business Entrepreneurship #6 | This course offers:<br>- Basic concepts of MVP<br>- Practical examples of design thinking: failure and success | CrashCourse<br><br>Youtube | [https://www.youtube.com/watch?v=kmfC-i9WgH0&ab_channel=CrashCourse](oembed:https://www.youtube.com/watch?v=kmfC-i9WgH0&ab_channel=CrashCourse) | | Product discovery tools | A short series of videos addressing the following topics:<br>- MVP study cases and advantages<br>- Types of MVP with practical examples<br>- High and low fidelity MVP<br>- Myths and facts of MVP<br>- Proof of concept<br>- Prototype<br>- Minimum lovable product<br>- Minimum marketable product<br>- MVP with improved UX<br>- How to to build an MVP<br>- Value proposition Canvas<br>- MVP success measurement: metrics<br>- Lean Canvas examples<br>- MoSCoW methodology to shape a product | Railsware Product Academy | [https://www.youtube.com/playlist?list=PLlRtt3cDxl4VfHs-dpYEwoB9R6r0FSNCL](oembed:https://www.youtube.com/playlist?list=PLlRtt3cDxl4VfHs-dpYEwoB9R6r0FSNCL) | | MVP - What you need to know | A series of videos will guide you through:<br>- Explanation of MVP, with a particular focus on the meaning of "minimal" and "viable" <br>- Examples of MVPs: Buffer, Zappos and Dropbox<br>- A "deep dive" into the leanest type(s) of MVP<br>- A real-life MVP Worked Example<br>- The wizard of Oz MVP | Development that pays | [https://www.youtube.com/playlist?list=PLngnoZX8cAn_AoG-r3_2aqYCHIu-dQXEh](oembed:https://www.youtube.com/playlist?list=PLngnoZX8cAn_AoG-r3_2aqYCHIu-dQXEh) | | How to Build an MVP (Minimum Viable Product): The Definitive Guide | -What You Need To Do Before Building an MVP<br>-Define the Main Problem Your MVP Will Solve<br>-Find the Early Adopters of Your Product<br>-Does the Product Satisfy Strong Market Demand?<br>-Analyze Your Competitors<br>-List All Necessary Features and Prioritize Them<br>-Landing Page for Your MVP<br>-Strategies for Building an MVP<br>-MVP Toolkit<br>-Front-end Frameworks<br>-Back-end Languages<br>-Function as a Service (FaaS)<br>-Identity as a Service (IDaaS)<br>-Database as a Service (DBaaS)<br>-Payments as a Service (PaaS)<br>-Cloud hosting | Andrej Gajdos | [https://andrejgajdos.com/how-to-build-an-mvp-minimum-viable-product-the-definitive-guide/](https://andrejgajdos.com/how-to-build-an-mvp-minimum-viable-product-the-definitive-guide/) | | Listening to the customer | This course deals with the customer and emphasizes qualitative methods used in marketing research (interviews, focus groups, Voice of the Customer, composing questions for a survey) | MIT OpenCourseWare | [https://ocw.mit.edu/courses/sloan-school-of-management/15-821-listening-to-the-customer-fall-2002/](https://ocw.mit.edu/courses/sloan-school-of-management/15-821-listening-to-the-customer-fall-2002/) |
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The most relevant tools within this area are:
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Unicorn Platform

Unicorn Platform is a website builder for startups. It allows you to create landing pages from scratch; coding skills are not required; you do not need to be a designer to use it.  You can create landing pages for your SaaS, mobile or desktop app, Chrome Extension, or any other startup. What makes Unicorn Platform unique is the possibility to build websites intuitively choosing available components and piling them.  Even though coding is not required, you can integrate HTML or CSS code with every new template.

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Justinmind

Justinmind is one of the most popular prototyping and wireframing tools for prototyping web and mobile apps. It also offers collaboration, interaction and design options.  Software prototypes and wireframes created with this tool can be shared and tested on mobile devices. The prototyping tool also generates HTML for entire prototypes. Justinmind is highly customisable and does not require major technical skills to be used.

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Framer

Framer is a tool to design interactive high-fidelity prototypes for iOS, Android, desktop, or the web. Static mockups can be turned into interactive prototypes and users can experiment quickly with dynamic, native-feeling animations and interactions. Framer can be integrated with design tools and export to mobile devices.  Coding skills are a plus for the creation of customized components in Framer (powered by Javascript). However, even non code-savvy users can benefit from it.

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Figma

Figma is a web-based graphics editing and user interface design app. The tool is useful for a number of graphic design works: from wireframing websites, designing mobile app interfaces, prototyping designs, crafting social media posts. Figma can be used online, easily accessible. Cloud Storage is available. All unsaved files are automatically saved in drafts. The tool is useful for team collaboration, it is possible for more editors to work on a project at the same time. Editors can also comment directly, allowing remote discussion.

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MVP
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Justinmind

Justinmind is one of the most popular prototyping and wireframing tools for prototyping web and mobile apps. It also offers collaboration, interaction and design options.  Software prototypes and wireframes created with this tool can be shared and tested on mobile devices. The prototyping tool also generates HTML for entire prototypes. Justinmind is highly customisable and does not require major technical skills to be used.

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MVP
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Mockflow

MockFlow is an online wireframe software for designers to quickly and efficiently build clean looking interface mockups. It provides users with a large library of mockup components, icons, stickers and other shapes. MockFlow makes real-time design collaboration easy with its built-in sharing feature and team chat.

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Similarweb

Getting an overview of competitors’ work enhances understanding of the market segment you aim to grow in. SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors' top traffic sources, referring sites, social traffic, and top search keywords. With the free basic version of SimilarWeb you can get a good first insight of the market and what competitors are doing. For a well-founded CI analysis, one should therefore think about a PRO account.

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