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Mopinion is an all-in-one user feedback platform that helps digital enterprises understand their market, on the different digital means (web, mobile, and email). Mopinion enables you to create customisable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent and much more. It also includes comprehensive visualisation in customisable dashboards as well as text analysis and smart labelling capabilities. To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views and connect to Project Management tools such as Trello or Asana. Mopinion is not free, but it does offer a free trial period.
Figma is a web-based graphics editing and user interface design app. The tool is useful for a number of graphic design works: from wireframing websites, designing mobile app interfaces, prototyping designs, crafting social media posts. Figma can be used online, easily accessible. Cloud Storage is available. All unsaved files are automatically saved in drafts. The tool is useful for team collaboration, it is possible for more editors to work on a project at the same time. Editors can also comment directly, allowing remote discussion.
Hotjar is a tool that reveals the online behaviour and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates, allowing you to improve your digital marketing strategy. With Hotjar you can follow and build on user behaviour and experience: clicks, taps, scrolls, mouse movements. In addition, you can use heat maps to understand the hot and cold spots on your site, which will allow you to place the messages you want to communicate in the right place, according to their priority, so that you can “guide” them.
Figma is a web-based graphics editing and user interface design app. The tool is useful for a number of graphic design works: from wireframing websites, designing mobile app interfaces, prototyping designs, crafting social media posts. Figma can be used online, easily accessible. Cloud Storage is available. All unsaved files are automatically saved in drafts. The tool is useful for team collaboration, it is possible for more editors to work on a project at the same time. Editors can also comment directly, allowing remote discussion.
Justinmind is one of the most popular prototyping and wireframing tools for prototyping web and mobile apps. It also offers collaboration, interaction and design options. Software prototypes and wireframes created with this tool can be shared and tested on mobile devices. The prototyping tool also generates HTML for entire prototypes. Justinmind is highly customisable and does not require major technical skills to be used.
MockFlow is an online wireframe software for designers to quickly and efficiently build clean looking interface mockups. It provides users with a large library of mockup components, icons, stickers and other shapes. MockFlow makes real-time design collaboration easy with its built-in sharing feature and team chat.
Getting an overview of competitors’ work enhances understanding of the market segment you aim to grow in. SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors' top traffic sources, referring sites, social traffic, and top search keywords. With the free basic version of SimilarWeb you can get a good first insight of the market and what competitors are doing. For a well-founded CI analysis, one should therefore think about a PRO account.
