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What is e-Commerce?
e-Commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. It’s an umbrella term for any transaction done over the internet. e-Commerce includes retail stores, such as clothing and other physical products, and services of all types, from cyber security to booking a hotel.
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Why is it important for entrepreneurs and businesses?

Nowadays, the most common way to facilitate online sales and transactions, is through a dedicated online store or e-Commerce platform. The implementation of an e-Commerce system improves the competitiveness and reputation of the business. Some of its main advantages are: faster and simplified selling process, cost reduction, affordable advertising and marketing, flexibility and convenience for costumers, no reach limitations, quick response to market demands, several payment modes, etc.

Do you want to learn more about the concept behind?

| Course title | Objective | Author | Link | | ------------ | --------- | ------ | ---- | | Ecommerce Marketing Training Course: Learn How to Use Ecommerce to Attract, Convert, and Delight More Customers | - Set goals for your ecommerce business<br><br>- Attract people to your e-store, engage them on the path to purchase, and delight them to become repeat customers<br><br>- Create an ecommerce inbound marketing strategy of your own | Ethan Griffin | [https://academy.hubspot.com/courses/ecommerce-marketing](https://academy.hubspot.com/courses/ecommerce-marketing) | | Creative Entrepreneurs Online | Online course to learn about:<br><br>- Why sell online<br><br>- Get ready to sell online<br><br>- Discover online marketplaces<br><br>- Ways to monetize your knowledge and sell your skills<br><br>- Tips to sell online successfully<br><br>- eCommerce pricing | Consortium funded under Erasmus programme, 2015-1-PL01-KA202-016707 | [https://ceo-project.eu/training/](https://ceo-project.eu/training/) |
Do you want to learn more about the concept behind?
There are plenty of free courses on e-Commerce. To learn more, we recommend you consulting:
Click here to see all the tools
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xCart

X-Cart is a leading shopping cart e-commerce software. More than 35,000 online stores around the world use and rely on X‐Cart as their e-commerce platform of choice. Their self-hosted e-commerce software has a range of cutting-edge features that make it easy to start and run online store. Known as one of the fastest e-commerce solutions on the market, that is extremely flexible and comes packed with many features.

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AliExpress

AliExpress is an online retail service platform for independient sellers. It facilitates small businesses to sell their products all over the world. The focus is on low volume transactions of stocked products. It means that AliExpress simply acts as the middleman between a buyer and a seller by providing the necessary marketplace infrastructure. Affordable international delivery is available to most countries throughout the world.

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Ecwid

Ecwid is an easy way to use eCommerce platform for small business. It was created to satisfy the need of small businesses that already have websites, and simply want to be able to sell online. Therefore, it is easy to embed into the existing website but also is perfectly responsive as a standalone solution.

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Zentail

Zentail is a listing automation platform for multichannel sellers looking to accelerate growth and simplify ecommerce. It accelerates multichannel commerce as the fastest and easiest way to centralize, automate and unlock grow potential. It will allow you to centrally manage listings, inventory and orders on Amazon, eBay, Walmart Marketplace, Google, Shopify, BigCommerce, Magento and more.

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Shopify

With Shopify, you can build and customize an online store and sell in multiple places, including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops. Shopify has features to manage products, inventory, payments, and shipping as well as customer engagement tools. It also offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Ebay

eBay is an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. Customers can participate in Web sites set up within their own country or use one of the company’s international sites. There are eBay Web sites for USA, Canada, most European countries, and several countries in Asia. eBay relies on its users to self-regulate the trading community through a feedback system that allows buyers to rate sellers on transactions.

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Amazon

Amazon is a multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. As an online marketplace, Amazon sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and customers.

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