The missing entrepeneurs

What is Communication and Marketing?

Marketing and communication are two disciplines that complement each other, and both are necessary to grow your business. Marketing is the discipline that deals with the relationship of your company with your public or with the market and has a very clear final objective: sell more. For this reason, marketing focuses on strategies that revolve around the product, how it is distributed, its price and how it is promoted. Unlike marketing, the main objective of communication is to connect with your audience: tell who you are, what you offer and what you can do for the client. Remember that marketing strategies always need communication in order to be carried out because in all of them they need to communicate ideas, values...

Why is it important for entrepreneurs and businesses?

When you are studying your market or sales potential and planning actions to sell your product, you are already doing marketing. Starting from this, it is simple to answer why it is important to carry out marketing actions for an entrepreneur. In fact, thinking about your product and how to promote it is probably the first thing you do, as it is essential for your business model. But with marketing you specially work on the short-term relationship with customers, the most direct sale. If you want to maintain the relationship, you must be consistent with the way in which you communicate with the client. Take care of the tone, be consistent with the company's values... if you don't, it will be difficult for the business to prosper.

Do you want to learn more about the concept behind?

| Course title | Objective | Author | Link | | ------------ | --------- | ------ | ---- | | Marketing Digitally for Entrepreneurs | This course will teach you what you need to know about digital marketing to become a successful entrepreneur. | Marketing Digitally Erasmus Project | [https://learning.marketingdigitally.net/](https://learning.marketingdigitally.net/) | | Community Manager | This course can teach you about key aspects of online marketing and e-commerce (digital marketing, marketing tools, etc.) | e-Comma Erasmus Project | [https://ec.europa.eu/programmes/erasmus-plus/project-result-content/3df9db3b-2f7e-4ba9-ab75-be6e967be238/Community_Manager_TM01_Digital_Marketing_Tools_en_presentation.pdf](https://ec.europa.eu/programmes/erasmus-plus/project-result-content/3df9db3b-2f7e-4ba9-ab75-be6e967be238/Community_Manager_TM01_Digital_Marketing_Tools_en_presentation.pdf)<br><br>[http://www.e-comma.eu/resources.html#!acc=community-manager/accid=17584](http://www.e-comma.eu/resources.html#!acc=community-manager/accid=17584) | | Fundamentals of digital marketing | Learn the fundamentals of digital marketing and help grow your business or career. | Google Activate in collaboration with the Open University and IAB | [https://learndigital.withgoogle.com/digitalworkshop-eu/course/digital-marketing](https://learndigital.withgoogle.com/digitalworkshop-eu/course/digital-marketing) | | Promote a business with online advertising | Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. | Google Actívate | [https://learndigital.withgoogle.com/digitalworkshop-eu/course/digital-marketing](https://learndigital.withgoogle.com/digitalworkshop-eu/course/digital-marketing) | | Creating a communication strategy | discover ways to identify your audience, build a communications strategy, measure your results, and adjust to feedback | LInkedin Learning | [https://www.linkedin.com/learning/creating-a-communications-strategy](https://www.linkedin.com/learning/creating-a-communications-strategy) |

Do you want to learn more about the concept behind?

There are plenty of free courses on communication and marketing. To learn more, we recommend you consulting:

Click here to see all the tools

Google Trends

Google Trends a free tool available on Google where you can follow the evolution of the number of searches for a certain keyword or subject over time. This information allows you to better know what the user is looking for on Google, Youtube or Google Shopping. This way, you can: • Prepare the content marketing plan • Analyze competitors • Follow the evolution of the brand •Look for inspiration and related words

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Mailchimp

Mailchimp is a marketing automation platform where you can share and create email and advertising campaigns with customers and other stakeholders. It is an all-in-one tool where you can manage mailing lists, create custom email templates, and nurture and automate your entire marketing campaigns. Mailchimp is a web application compatible with most browsers, which means that there is no need to download or install any software on the computer.

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Medium

Medium is an open platform where readers find dynamic thinking, and where you can share your writing on any topic. It is a global platform connecting writers, bloggers and readers through quality content including both informative articles and expressive opinions. You can also import a story from anywhere on the internet to publish on your Medium account.

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Mailchimp

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Buffer

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, providing you the means to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with your community. Instead of traditionally logging in those platforms, Buffer will do it all at once. It also makes it convenient to create posts and have them uploaded with a single click. The app contains a browser extension for seamless integration with WordPress, Chrome, RSS readers, and other important tools for sniffing out content.

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Why is it important for entrepreneurs and businesses?

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