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What is branding?
Branding is the process of defining, building and managing a brand. This procedure is carried out through the organized management of the corporate image and identity, the business colors used, as well as the tone of voice used in business communications. The objective of branding is to manage the process of a brand so that it is placed in the minds and hearts of consumers. That's why a brand is much more than a logo and a visual identity, it is also defined by the set of feelings and experiences that the public lives from the products or services that are offered.
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Why is it important for entrepreneurs and businesses?

Branding is the one that connects the company with the client and vice versa. A well-prepared branding strategy can help entrepreneurs to: * Promote recognition of your company and raise awareness of your customers * Help stand out from competitors * Shows customers about business DNA, values and purpose * Help your customers to know what to expect from your business * Provide motivation and direction for to the staff If you don't work on branding, it will be difficult to connect with customers and retain them. In the same way, it will be difficult to differentiate yourself from others who do the same as you.

Do you want to learn more about the concept behind?

There are plenty of free courses on branding. To learn more, we recommend you consulting: | Course title | Objective | Author | Link | | ------------ | --------- | ------ | ---- | | Branding the creative journey | Understand  what a brand is and how you can build a successful one. | [Maria EizaguirreE Diéguez ](https://es.coursera.org/learn/brand-identity-strategy?specialization=branding-the-creative-journey#instructors) | [https://es.coursera.org/learn/brand-identity-strategy?specialization=branding-the-creative-journey](https://es.coursera.org/learn/brand-identity-strategy?specialization=branding-the-creative-journey) | | Branding foundations | Learn how to define your core values, link them to your brand, and launch and communicate the brand effectively. | Drew Boyd | [https://www.linkedin.com/learning/branding-foundations-2](https://www.linkedin.com/learning/branding-foundations-2) |
How digital tools can help you in branding?
There are a variety of digital tools that can help you to manage your branding. On our platform, you can learn out the most interesting tools that can support you. To learn more, click on:
Click here to see all the tools
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Photoshop

Photoshop is Adobe's photo editing, image creation and graphic design software developed by Adobe Inc. With this tool you can edit and compose images with multiple layers and support masks in several color models including RGB, CMYK, CIELAB, spot color, and duotone.  It has its default file extension for a work in progress which is called .PSD. When the work is finished, you can export the content in other formats such as jpeg or png.

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Illustrator

Adobe Illustrator is a popular software application which you can use to create vector graphics. For this reason, this tool is commonly used to create logos, promotional or branded content, icons, website graphics and digital artwork.  Vector images are not made up of a grid of pixels. Instead, they are created by paths, which include a starting point and an ending point with a combination of shapes, angles, and lines in-between. All vector images can be broken down into a set of geometric lines and shapes (vectors) placed purposefully in relation to each other. This allows them to be scaled and rescaled infinitely. 

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Miro

Miro is an online whiteboard, which is actually very multifaceted. You may already know that a whiteboard can be very helpful for working in teams or project groups. Here you learn how to collaborate with your teams in real time, but also in an asynchronous way. Whether for brainstorming, project management or meetings, you can use Miro in various ways. On the whiteboard, you can make drawings, add virtual post-its, draw shapes and arrows, and so much more.

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Canva

Canva is a graphic design platform that you can use to create social media graphics, presentations, posters, documents, and other visual content. The platform uses a drag-and-drop format and provides you access to more than 60 million photos and 5 million of templates (social media posts, banners, visual content, logos, and much more). It is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.

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Miro

Miro is an online whiteboard, which is actually very multifaceted. You may already know that a whiteboard can be very helpful for working in teams or project groups. Here you learn how to collaborate with your teams in real time, but also in an asynchronous way. Whether for brainstorming, project management or meetings, you can use Miro in various ways. On the whiteboard, you can make drawings, add virtual post-its, draw shapes and arrows, and so much more.

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